What Is Branding Photography?
I’ve discussed branding photography a few times before on this website. So let me dive into this a little bit further.
Let’s say that you are a business, whether that be a large corporation or a small brick and mortar that you can walk in and buy something from. You have a logo, you know it, some other people may know it. However unless you’re as big as Nike or Starbucks, your logo may not be as well known as you think.
This is where visual branding photography comes in and why it’s so important. Images speak louder to people than a logo. Images show emotions, they connect instantly, they tell a story, they show your clients who you are, what you do, what you can do for them, where you’re going, and how this helps your clients. Branding photography puts a face in front of the products and services, this makes an instant connection.
Using stock images might work for a little while, but people are savvy and know better. They understand that those images are not who are behind your company and want to see the real people behind your company. Also, many stock images tend to be repeated amongst websites, take a closer look and you’ll see. Why not get images that are custom and geared for what you want instead?
This works for small “mom and pop” business who need to rebrand themselves and personal branding like those who are in network marketing, real estate, hair salons, makeup artists, the list is can go on and on.
Having me as your photographer, I listen first to your needs, work with your marketing team, and then together we create a customized library of images that will not only represent who you are, but will be polished, stunning, match your branding, and ready to be used in print, social media, and video.
Don’t have a marketing team? That’s okay! Everyone needs to start somewhere, if you have a clear idea, then I can help you visualize how you want to be represented online and in person. Social media is the first place people will “meet” you these days, and professional branding photography will have you taken seriously from the very first moment they see you.
I ask some serious questions that you should be asking yourselves and how it obtains to your branding photography images both online and in print, like your brochures and business cards.
Are you representing yourself in the way that your targeted clients will want to hire you for?
Here I discuss one of the services that I offer, A Day In The Life Branding for Businesses. This is where I follow my clients around and tell the story of their business visually by documenting it. It’s a lot of fun and people love to see the behind the scenes of how business both small and large work.
I was hired to photograph a financial advisor for the cover of a magazine and the article. Yet the images worked with his branding as well. Going out on location and capturing my clients in their environments or just having fun makes them relatable.
Here I talk about how we met, the process of working and collaborating with the band and their brand to photographing them for their new album cover. Listening to their ideas, and making friends in the process.
These two entrepreneurs come from the corporate world and work together in speaking engagements. They wrote a book and I worked with them and their branding that represented them both and the book. There’s some behind the scenes images of me taking pictures in this one.
Together, Stephen and I came up with a plan on his wardrobe, the place for the photoshoot that would best represent who he is and the brand of his company in the world of construction and renovation.
This was a personal branding session that was a lot of fun, the goal was to show off that she is a beautiful woman inside and out, but a lover of yoga as well.
Businesses that are established go through changes, and sometimes it’s time to rebrand. That’s what happened here only Diverse Style Salon is also franchising. This was a two day photoshoot, what you see will be Day One, Day Two will be revealed soon, stay tuned!
I had a lot of fun with a multiple looks personal branding session with Amanda in the studio and my assistant was kind enough to get some video of my working with her. The music was playing on my cell phone to my wireless speaker, but it appears that when you start recording with video, it stopped.
Are you ready to step up your marketing and bring in more clients to your business?
Contact me by clicking in the red message pop that says Chat Now or just give me a call 609-424-6030.