Photographing Haddon Financial Solutions for Proactive Advisor Magazine
David Chalmers and Keith Herman are the faces of Haddon Financial Solutions are located in Haddon, NJ. When I’m shooting for a publication, I tend to shoot with a lot of space for any type that is needed or if they need to crop in closer. With Proactive Advisor Magazine and others, they have a printed magazine, then they have the articles online. I provide quite a few images and they choose the best ones that are suited for their needs. Here I’ve chosen my favorites.
The process is simple and straightforward enough. I get an email for the assignment, to see if I’m available, then an introduction is made to their client. I then reach out and make arrangements with the client as the time for the photoshoot. This is also the time that I choose to get to know them, offer suggestions on what to wear, often they’ve had their pictures taken for articles before, while sometimes they haven’t and they need reassurances that this will be ok.
If I’m able to, I scout the location. But much of the time, I’m not, so I do a quick Google search, check out the building if I can, and go in as light as I’m able but prepared for anything. My goal here is to make everyone look relaxed within the environment that they work in with their own clients. If I can and there’s time, I take them outside. Being quick, polite, a good sense of humor, and professional to make everyone feel comfortable will ensure that I’ll get the best images possible.
For this day, I completely overpacked, but I used 2 lights in each office, the main was a Flashpoint 600 Xplor with a Softlighter II and the other was another with a small Westcott 1×2 Rapidbox Switch Modifier Softbox. For the outside, I only used the Flashpoint 600 Xplor with a Softlighter II. My camera is the Canon Mark 5D III and I used the Canon 24-70mm f2.8 L IS lens and the Canon 70-700mm f2.8 L non-IS lens.
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