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Photographing Haddon Financial Solutions for Proactive Advisor Magazine

David Chalmers and Keith Herman are the faces of Haddon Financial Solutions are located in Haddon, NJ. When I’m shooting for a publication, I tend to shoot with a lot of space for any type that is needed or if they need to crop in closer. With Proactive Advisor Magazine and others, they have a printed magazine, then they have the articles online. I provide quite a few images and they choose the best ones that are suited for their needs. Here I’ve chosen my favorites.

The process is simple and straightforward enough. I get an email for the assignment, to see if I’m available, then an introduction is made to their client. I then reach out and make arrangements with the client as the time for the photoshoot. This is also the time that I choose to get to know them, offer suggestions on what to wear, often they’ve had their pictures taken for articles before, while sometimes they haven’t and they need reassurances that this will be ok.

If I’m able to, I scout the location. But much of the time, I’m not, so I do a quick Google search, check out the building if I can, and go in as light as I’m able but prepared for anything. My goal here is to make everyone look relaxed within the environment that they work in with their own clients. If I can and there’s time, I take them outside. Being quick, polite, a good sense of humor, and professional to make everyone feel comfortable will ensure that I’ll get the best images possible.

For this day, I completely overpacked, but I used 2 lights in each office, the main was a Flashpoint 600 Xplor with a Softlighter II and the other was another with a small Westcott 1×2 Rapidbox Switch Modifier Softbox. For the outside, I only used the Flashpoint 600 Xplor with a Softlighter II. My camera is the Canon Mark 5D III and I used the Canon 24-70mm f2.8 L IS lens and the Canon 70-700mm f2.8 L non-IS lens.
http://proactiveadvisormagazine.com/chalmers-herman-committed-to-a-high-standard-of-professionalism/
Haddon Financial Solutions, Proactive Advisor Magazine, Photo by Deirdre Ryan Photography, Editorial Photography, on location photography, Haddon, NJ,
Haddon Financial Solutions, Proactive Advisor Magazine, Photo by Deirdre Ryan Photography, Editorial Photography, on location photography, Haddon, NJ,
Haddon Financial Solutions, Proactive Advisor Magazine, Photo by Deirdre Ryan Photography, Editorial Photography, on location photography, Haddon, NJ,
Haddon Financial Solutions, Proactive Advisor Magazine, Photo by Deirdre Ryan Photography, Editorial Photography, on location photography, Haddon, NJ,
Haddon Financial Solutions, Proactive Advisor Magazine, Photo by Deirdre Ryan Photography, Editorial Photography, on location photography, Haddon, NJ,

http://proactiveadvisormagazine.com/target-segments-provide-opportunities-for-client-development/

 

Want to chat and find out more about Deirdre offers? Click here to contact her!

Women Who Turn Wrenches-Silvinas VW Garage-NJ Editorial Portrait Photographer

I met Silvina a few years ago and I instantly adored her. She has this infectious smile, is a great woman to talk about any topic to and overall is awesome. She was showing her VW Bus at our local car show here in Bordentown back in 2016. This is how long I’ve been working on getting this project off the ground for. I knew that she was one of the women I wanted for this, and I’m so happy that it’s worked out.

The day I photographed her, the weather was hot, humid, and sticky, and a huge thunderstorm was on the horizon. She was working on prepping a 1973 VW Super Beetle to be painted. Friends came by later to help out and offer advice. The car is going to be gorgeous once it’s done!

If you haven’t read my last post about Jen and her 1973 Dodge Charger SE 440, I’ve been working on getting this personal photo project about women mechanics, and I’ve decided to call it, Women Who Turn Wrenches.

“What I’m interested in is the women who own their vehicles and work on them as well. Or work at a shop, race, anything.  There are too many images of guys working on cars, and not enough showing women. Yeah, we’ve seen the pin-ups, and don’t get me wrong, I love that, however, it’s high time to show the world the beauty of real women, doing what they love. Basically, I want this to as a woman empowerment in what’s been a “Boys Club”.”

Everyone who agreed to this project I asked them to answer the same set of questions, here Silvina’s answers:
Why did you decide to be a part of this project?
I spoke with Deirdre during the Bordentown car show couple years back.
What drew you into cars?
I can’t pinpoint an exact instance, but my first car was a 67 beetle and then it progressed from there.
How did you learn how to work on cars?
 Books and Manuals
What is the most rewarding part of what you do with vehicles?
The most rewarding part is fixing something and it actually works! And also fixing things on the old cars and leaving them better than I found them.
How many hours do you spend in the garage or driveway working on your vehicle?
As much as I can, I would estimate about 10 hours a week.
How much money do you think you’ve spent? Loaded question I know.
oh, brother…..my garage alone was 25k, I have probably 5k in tools and 50k in cars and parts! ouch.
What would be your dream vehicle if money wasn’t an issue? Details, please! 
1964 VW bus-21 Window
Would you have your own garage as well? C’mon, the sky’s the limit here.
Absolutely! I would love to!
If you race cars, what’s your favorite and why did you choose it?
I’m not really into speed, I am more of a cruiser
If you have another type of full-time job, do you wish that you could do this full time instead?
I don’t know because I wouldn’t want to lose the excitement and urge to actually go out to the garage and work on something.
Are you good at fixing other things as well? Have you always tinkered?
Yes, I am very handy, I learned this from my dad. When I was little I used to take things apart just for fun and put them back together. Now there is nothing out there that I won’t do…from fixing my cars to redoing the bathrooms in my house.
What was your first “project” or “baby”? 
1967 Beetle- my first car. I would wash that thing and polish it every other day LOL from there I went onto fixing things that broke on the car and the rest is history…
What was or is your most favorite car that you’ve owned? Mine was my 2001 Volvo V70 T5, she roared and purred….the photo below was taken on the day she died.
1978 VW Bus, I still own him.

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
IMG_3775WomenWhoTurnWrenches-SilvnasVWGarage-byDeirdreRyanPhotography.jpg

Do you remember each car that you’ve ever owned like they were your “babies”? I still have a soft spot in my heart for my very first, an ’81 Olds Omega.
For sure, I name all my cars as well. They all have a special place in my heart.
Which do you prefer? 
Other: German cars are my favorite
Why?
I love German engineering. I actually went to Germany and visit the VW factory and museum. It was amazing!!!
Favorite brand of car? Fair warning: there are cars in here from all around the world, like the Ukraine, India, and Australia. I just added everything for the fun of it. To find out more on them here’s the link 
Volkswagen
How many cars do you own?
4
How many cars have you owned?
More than 10.
Do other members of your family work on cars too? 
No

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

If no, do you work on your family and friends vehicles?
I help all my friends and family with their vehicles when time permits. They certainly call me with questions and I am always happy to help. I also rely on some of my friends who are more experienced and knowledgeable. This hobby is really a community of people that like to help each other (The old school VW community)
Is fixing your car or racing something you do with family or friends?
Yes, I have a lot of friends in the VW community. We do a lot of things together like cruising, camping, work on cars and car shows.
Do you see more women doing this now than before? If yes, why?
No, there is still very few girls out there who work on their cars.
Years ago, high schools offered auto mechanic classes, home ec, and other trades and now they don’t. Why do you think they don’t and do you think they should still offer them instead of going to a separate vo-tech school?
Totally, I took Home ec and shop class. We didn’t have an auto mechanic in Bordentown back in the 90s but I would have totally taken that! I think its imperative for young people to learn basic life skills that these classes offered. It is really a shame that they don’t anymore.

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

Are there any nicknames for women who fix cars? How does it differ from the nicknames for guys?
Not that I know of….people sometimes ask me “do you wrench?” but that about it.
Are there nicknames for women who race cars? How does it differ from the nicknames for guys?
Being a woman who loves cars and knows how to work on them, do you find that you have any problems with the “boys” at first or even now? Like when you go car shopping, if a guy is helping you do you see any differences in how you’re treated when you start telling them more facts about vehicles than they were expecting? When test driving?
I haven’t had any “problems” per say but I do surprise some of the boys with my knowledge. Most of my friends who I work on cars with are “boys” so we are cool! We learn from each other.
Do guys respect you in your field? If yes explain? If no, why not?
Sure! The people that I surround myself with are all positive and respectful people. I guess this is because it is a hobby and not a job. I get to choose 🙂

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

Do you prefer older classic cars or the newer ones out today? Can you explain?
The older the better. I love how simple cars were back then. We are getting to the point where we may not even have to “Drive” our cars anymore, that is just too much.
My favorite cars since I was in grade school was the 1954 silver Mercedes Benz Gull Wing with red leather interior and the Duesenbergs from the 1920s. Are there any vehicles that still stand out in your mind from when you were a kid?
My dads’ car when I was little and we lived in Argentina. 1975 Citroen 2CV. It was so ugly it was cute!

IMG_3908WomenWhoTurnWrenches-SilvnasVWGarage-byDeirdreRyanPhotography.jpg
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,
women mechanics,VW Bug,garage,turning wrenches,portrait,personal photo project,cars,NJ,branding photographer,

Why do you think there aren’t as many women mechanics or race car drivers as men?
Because it is a very physical job, believe it or not, you need to lift parts, get under the car, crawl on the floor and much more. Also, you have to be willing to get dirty, not many girls like that.
Do you feel that as a woman, you feel very much more in control when you are able to work on your own vehicle? That there’s a satisfaction in knowing you are accomplishing what is typically a “guys job” or do you not feel that way at all?
Not really, gender roles were never a huge topic in my family. We all did what we liked, even if was outside social norms.
Last question, what would you tell young ladies and girls today who might be interested in a career that involved cars?
Its just nuts and bolts….go for it! Get dirty and don’t be afraid to fail.

Thanks again for letting me into your home and sharing not just your passion, but your family and love for photography.

Are you a woman who works on her own vehicle and is interested in being a part of my project? Contact me and let’s have some fun!

 

A Financial Advisor, Boats and A Summer Day for An Editorial Magazine Article and Cover

I was called over the summer to photograph Douglas Bauerband in Toms River, NJ for a financial magazine called Proactive Advisor Magazine. I had never heard of them, however they had found me through Google and thought that I would be a good fit since I lived fairly close by. Going on location for an environmental editorial portrait photoshoot is what I’m known for so they gave me the specs that they needed for the article, how many images they needed and how they were planning on using them for the magazine and online. They were very detailed and organized, and I scheduled the shoot with Doug and took it from there.

We discussed what they were looking for, and I suggested some clothing options. I wasn’t sure what to expect so I went with a few ideas in mind. I knew getting some photos inside was one, but I really wanted to go outside too. And of course it was a hot, muggy day by the shore.

Once I got there for the time scheduled, there wasn’t too much outside. However across the street was a harbor with boats docked. Doug was super nice and so was his assistant. He came prepared with some options that we discussed. I setup my wireless Canon 600RT EX flashes with the Westcott Rapid Boxes and we got started quickly. 
IMG_9719 1Doug-ProactiveAdvisorMagazine.jpg
IMG_9730 1 1Doug-ProactiveAdvisorMagazine.jpg
IMG_9741 1 1Doug-ProactiveAdvisorMagazine.jpg

I understand that with layout and design, they needed a few options with vertical and horizontal options. I also intentionally did not crop these because I knew that the designers already had an idea of what they wanted and would need room for the fonts and other design elements.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine. I had him try a few things, with and without the tie, with and without smiling. But he’s the kind of person that is a naturally happy person, so I prefer the ones of him smiling.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine. Afterwards, Doug was completely up for going outside for more shots. The only spot of green that we found in the parking lot that had ok lighting was underneath this tree. The sun was by now right above us. I didn’t have an assistant to hold anything to diffuse the harsh light.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.

So then I suggested the marina across the street and he was like sure! So we hopped into my car, braved some traffic and asked the guys there if it was okay that we took some pictures there for a magazine editorial, they said sure. I set up one Canon 600EX RT flash wirelessly and we started. I decided to have the light work with me and made him pretend that the boats were his.

Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.

Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine. The last shot Doug wanted, so I said sure and that was it for the session.
Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.

Afterwards, we took a quick fun selfie and we went back to his office where I packed up the rest of my gear and headed back to my office, edited the files and sent them to my client as full sized Tifs for them to download from my Photoshelter account.

Doug’s interview was published in early October, below is the cover and right underneath is the link the the article.

Douglas Bauerband of G. Douglas Financial Group in Toms River, NJ photographed by Deirdre Ryan Photography for Proactive Advisor Magazine.

Helping clients achieve three key principles for retirement success by  David Wismer | Oct 11, 2017 | Advisor Interviews

Thank you Doug for totally ROCKING your photoshoot with me! We had a lot of fun together and thank you Proactive Advisor Magazine!

I really loved how these images represented Doug for  his business and branding.